Req Id: 418171

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world.

If you’re ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell team.

The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms. We’re looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.

Position: Social Producer & Community Engagement, Entertainment Brands, Original Productions, Bell Media, Unifor 723M

Location: 299 Queen St W. Toronto

Salary : Commensurate with qualifications and experience.

Hours of Work : 40 hours per week. Overtime as required.

Description

Bell Media’s social and digital content team is looking for an experienced, creative and talented content leader who lives and breathes all things social media. Operating in a fast-paced, exciting, and collaborative environment with globally recognized entertainment brands and series, we create culturally relevant social and digital content that stands out in the vast landscape of news, entertainment and lifestyle editorial.

As a social producer, you will be responsible for ideation and creation of original social content in support of Crave and CTV series, with a specific focus on TikTok and Instagram. You’ll also be responsible for the day-to-day management, moderation and publishing of all social content across each platform. You’ll be required to pitch and produce social content for shows that may include Canada’s Drag Race, Made For TV, Late Bloomer, Battle of the Generations, Sullivan’s Crossing, The Traitors Canada, Farming for Love, The Amazing Race Canada and more. Help on set as required.

Responsibilities

• Pitch and create compelling, entertaining and informative social content for Crave and CTV properties that showcases brand voice and expertise and drives engagement

• Create effective, engaging, and compelling social-first copy and creative

• Produce and package digital assets using TikTok, video apps, Canva and Photoshop

• Work closely with video producer/editors on conceptualizing and executing cross-platform content strategies

• Conduct interviews and work with video producer/editors to produce compelling and trendy digital video content

• Create and manage social media content calendars that align with overall social strategy

• Lead community management and uphold best practices, apply publishing guidelines across multiple platforms, and respond to viewer comments and inquiries in timely manner

• Build communities, create fandom, drive engagement and conversation, and grow audiences

• Collaborate with strategist to conceptualize and create innovative, effective and on-brand messaging across all social platforms

• Apply social and competitive insights to support content creation and posting strategy

• Keep up to date with industry trends and algorithm changes to inform approach and drive performance

• Monitor metrics to ensure KPIs are being met, and make data-driven content recommendations

• Other duties as assigned

Qualifications

• Post-secondary education or equivalent professional experience - University graduate and/or advertising/marketing/journalism College degree preferred

• Minimum 2 years of experience building social audiences and driving social performance

• Expert knowledge of all social media platforms, with a focus on TikTok

• Proven full-time copywriting experience in an agency, in-house marketing department, or freelance role

• Experience in content management/publishing tools, creation, optimization and adaptation in nimble industry

• Deep understanding of various platform algorithms, social analytics and social listening tools

• Passionate interest in entertainment and lifestyle culture and are always up-to-date with the latest news, trends and discussions

• Proven experience leveraging social media analytic platforms to inform strategy

• Excellent communication skills both verbal and written

• Holds high creative content standards and attention to detail

• Positive, proactive, and collaborative team player

• Exceptional verbal and written communication skills

Additional experience considered an asset

• Photography skills

• Experience with social measurement listening and analytic tools with understanding of KPIs and industry benchmarks

• Knowledge of CMS platforms

• Relevant certifications in social media

Application Details : Only those applicants selected for an interview will be contacted.

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Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Union

Job Status: Regular - Full Time

Job Location: Canada : Ontario : Toronto

Work Arrangement: Hybrid

Application Deadline: 06/05/2024

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca .

Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers. (https://reviews.canadastop100.com/top-employer-bell?lang=en)