**[SUMMARY [The Digital Marketing Manager will be responsible for all aspects of our digital marketing campaigns, including social media.

[ESSENTIAL DUTIES and RESPONSIBILITIES[. Other duties may be assigned.]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}**

• Plan and execute all digital marketing, including SEO/SEM and display advertising campaigns.
• Design, build, and maintain our social media presence with the assistance of the social media specialist.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Determine conversion points and optimize user funnels.
• Manage the CRM database and train staff on the proper usage of CRM.
• Manage website updates (plug-ins, landing page creation, blog posting, etc.).
• Collect, monitor, and analyze data using KPIs (Click-through rate, conversion rate, cost-per-lead, and cost-per-booked-move).
• Suggest ways to increase customer acquisition, demand generation, and revenue.
• Implement/manage marketing automation software and other tech stacks.
• Collaborate with agencies and other vendor partners.

**[SUPERVISORY RESPONSIBILITIES [This position has no supervisory responsibilities.

[QUALIFICATIONS [To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}**

[Proven proficiency in customer relationship management (HubSpot preferred), database management, and Microsoft Office (Email, PowerPoint, Excel, and Word). Intermediate or higher-level skills ]{calibri",sans-serif"=""}