Location: Saratoga Springs, NY Category: Professional Posted On: Tue Apr 16 2024 Job Description:

Empire State University is currently seeking a full-time Marketing Copywriter/Content Creator (State Title: Staff Assistant) at our Saratoga Springs, NY location. The Marketing Copywriter/Content Creator will be responsible for writing clear, concise, targeted marketing content that consistently, accurately, and creatively reflects the university's brand and voice. The selected incumbent will serve as a key member of the university's marketing team and must have the ability to concept and execute creative campaigns through a variety of channels, including web, digital, print, out-of-home, and television/video. The Marketing Copywriter/Content Creator must also be able to clearly present concepts and collaborate university-wide to develop a variety of marketing materials.

Responsibilities Include:

• Produce quality written content for a variety of media including the university's website, social media, print, video, and magazine articles.

• Research and incorporate keywords into copy.

• Edit and proofread copy to ensure high editorial standards are met across all content outputs.

• Drive brand consistency across all communications by implementing university brand guidelines.

• See projects through the whole creative lifestyle, from inception to deployment.

• Propose engaging and targeted copy concepts.

• Interpret creative direction and technical information and turn it into persuasive copy.

• Work with internal clients to edit and modify copy to meet content expectations.

  Job Requirements:

Required Qualifications:

• Bachelor's degree in English, Journalism, Marketing, or Communications.

• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.

• Proven ability to demonstrate brand voice.

• Excellent portfolio of work.

• Knowledge of Microsoft Office applications.

• Strong creative thinking skills and ability to think conceptually.

• Strong attention to detail.

• Ability to work in a fast-paced environment.

• Comfortable working independently under tight deadlines.

Preferred Qualifications:

• Proven experience in higher education content marketing or copywriting.

• Bilingual and biliterate in Spanish and English.

Special Information:

• Position is located in Saratoga Springs, NY.

• May involve occasional travel.

• Applicants must be currently authorized to work in the United States on a full-time basis.

• SUNY Empire provides employees with robust remote and flexible work options to meet the needs of students, faculty, and staff in a dispersed work environment.

  Additional Information:

Rank/Salary: SL2 / $50,000-$55,000, dependent upon experience and qualifications.

Empire State University is an EOE employer.

We are pleased to offer our employees an excellent benefit package which includes NYS health insurance, free dental and vision, competitive retirement options, and generous vacation, sick and holiday accruals; and a strong emphasis on work-life balance. We also offer professional-development activities for professionals and support staff.

IF YOU NEED A DISABILITY-RELATED ACCOMMODATION, PLEASE CALL THE ADA COORDINATOR AT (518) 587-2100, ext. 2240. IN ACCORDANCE WITH THE TITLE II CRIME AWARENESS AND SECURITY ACT, A COPY OF OUR CRIME STATISTICS IS AVAILABLE UPON REQUEST BY CALLING (518) 587-2100, ext. 2800. IT CAN ALSO BE VIEWED ON-LINE AT THE SAFETY AND SECURITY WEBSITE AT www.sunyempire.edu/safety-security.